Here are excerpts from my interviews with the other key players:ĭigital Cinema Report: What about Samsung’s Onyx LED Cinema Screen led you to install it in your newest theatre? “That was a tremendous innovation,” he said. Delgado is especially proud of the frame.
Star Cinema Grill was a new build, the screen is 46 feet wide and it’s in a custom frame that MIT designed and built. Winnetka was a retrofit, the screen is 36 feet wide and it was mounted in a standard Samsung LED frame. Before and after the Winnetka install, Delgado said MIT has had in-depth conversations with people at all the major film studios to get their feedback on issues such as sound and picture and, especially, the details of successfully delivering content to a new technology.ĭelgado said there were key differences between the installation at Winnetka and the newer one at Star Cinema Grill. Delgado told me that they learned a lot from the experience at Winnetka. Last year MIT installed the country’s first Onyx screen at Pacific Theatres Winnetka in Chatsworth, California. MIT is the only reseller handling the Onyx in North America. They included Jason Ostrow, vice president of development at Star Cinema Grill, John Walsh, vice president of operations at Star Cinema Grill, Nick Conti, Samsung’s business development senior manager – cinema, Tom Lipiec, senior vice president, sales and customer support at Moving Image Technologies, Frank Tees, MIT’s vice president of technical sales and Joe Delgado, MIT’s executive vice president, sales and marketing. To do that I spoke with several of the key players involved in the selection, purchase, installation and operation of the Onyx screen. Now that a few weeks have passed, I wanted to get a sense of how the screen was working, how moviegoers were responding to it and, also, to learn more about the challenges that went into installing such new technology.
The Star Cinema Grill in Richmond, Texas, a Houston suburb, made history in June when it installed the largest Samsung Onyx LED Cinema Screen in North America. Star Cinema Grill: A Closer Look At Samsung's Onyx August 5, 2019
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